About Nurix
Founded in 2024, NURIX GLOBAL SOLUTIONS has rapidly established itself as a premier supplier of specialized electrical materials for industrial applications across the UAE. Strategically positioned in AL Hamra Industrial Zone–FZ, Ras Al Khaimah, United Arab Emirates, the company provides unparalleled access to critical electrical components serving the electricity and industrial sectors.
In parallel with its core operations, NURIX GLOBAL SOLUTIONS is actively developing for ward-looking strategies to integrate artificial intelligence (AI) into its business ecosystem. The company is committed to leveraging AI-driven technologies to enhance operational efficiency, optimize supply chain processes, improve predictive maintenance, and support smarter industrial solutions. Through continuous innovation and investment in intelligent systems, NURIX GLOBAL SOLUTIONS aims to play a key role in shaping the future of AI-powered industrial and electrical solutions in the region.

The Problem

is that the company has designed several visual identities and logos, but none of them appealed to the management or fulfilled their requirement for simplicity—while also expressing the company’s diversity and its strength in its field—without resorting to clichéd or overused concepts in the market.

The solution

We designed a typographic logo with a bold, strong, and technical style, featuring sharp angles with distinctive 45-degree cuts in an elegant geometric design. This style is well-suited to the company and its field of work, conveying the brand’s message of quality, strength, stability, elegance, modernity, sophistication, and technological advancement.

Color Selection
NURIX offers a wide and diverse range of services and products, including electronic and electrical components as well as technical units. For this reason, we have chosen a versatile and flexible color palette that can be applied in a cohesive and practical way. This choice reflects the company’s goal of expressing the diversity of its commercial, technical, and electronic component offerings.
We also decided that the backgrounds would feature subtle gradient tones of one or two colors applied to a small area of the image, with white and black as the primary base colors.