The Nudo Collection Visual Identity is a testament to the innovative fusion of storytelling and creativity within the realm of product design. With a meticulous approach to every visual element, it serves as a bridge between uncharted worlds of emotion and the finely crafted, contemporary furniture and accessories conceived by Majha Collective. The color palette, inspired by the rich materials of leather, metal, and wood, adds depth and authenticity to the visual identity. Earthy tones of deep browns, rustic metallic shades, and warm wooden hues provide a tangible connection to the very materials that form the soul of these objects. These colors evoke a sense of craftsmanship and quality, infusing the visual identity with the essence of the collection.
The hand-made feeling of the illustrations further enhances the identity. Each illustration embodies a sense of artistry and individuality, reflecting the unique, handcrafted nature of the products themselves. The imperfect lines and textures in the illustrations speak to the human touch that goes into the creation of each item in the Nudio Collection. It’s a celebration of the imperfections that make each piece special, connecting the soul, artistry, and craftsmanship that breathe life into these objects.
This attention to detail, from color selection to the handmade illustrations, underscores the connection between the visual identity and the soul of the objects themselves. It’s a manifestation of the art and mind behind the product design, encapsulating the passion and dedication that go into each creation. In essence, the Nudo Collection Visual Identity invites us to explore a world where the aesthetics are intimately tied to the raw materials, and where every illustration serves as a testament to the human touch and creative spirit that defines Majha Collective’s products. The launch event, “Entre Tejidos,” beautifully highlights this connection, bringing to life the narrative of craftsmanship, creativity, and artistry at the core of the collection. The “granadilla” a local vine fruit served as inpiration to create not just an event, but a vibrant tapestry of experiences that perfectly mirrors the very essence of the Nudo Collection’s visual identity.
- Agency/Creative: Kev Pineda
- Article Title: Nudo Collection Visual Identity
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Colombia
- Agency/Creative City: Medellín
- Market Region: South America
- Project Deliverables: 2D Design, Art Direction, Brand Identity, Copywriting, Identity System, Illustration, Poster Design
- Industry: Manufacturing
- Keywords: Furniture, Accessories, Medellin, Colombia, Interior Design, high-end premium, hand made, Wooden, Oak, Leather, Aluminium
Art and Creative Director: Kev Pineda