Novobanco’s business model focuses on domestic commercial and private banking. Through branches and digital platforms, they seek to meet their customers’ expectations by offering them an omnichannel experience, based on transparent, simple and secure banking products and services. Everything is based on high standards of integrity and trust. A reference in Portuguese banking with a notable presence in the corporate segment
Continuously committed to the growth and development of corporate activity in Portugal, the corporate banking area of novobanco has long been the reference player in this segment. Novobanco, through its commercial network and a team of dedicated specialists, and its offer of services and products suited to the segment, continues to contribute to the national plan of growth in Investment and Innovation and, with that, to the creation of employment and economic growth.
Philosophy Brand Book
A creative book where a new name, a new identity, and new colours were revealed. A brand that will welcome a new tomorrow.
Novobanco is more than a brand. This book makes a statement and presents their personality.
Visuals™ creates the Philosophy brand Book as storytelling that brings us closer, that involves and makes us want to know more. A creative brand book that will make us touch and explore.
Printed under a fine paper, XPER by Fedrigoni, uncoated and FSC® certified, which improves handling and guarantees an impression
particularly bright and sharp.
The combination of different finishes present in this book such as high relief creates an analogy to growth, graphic solutions with spotted varnish assure moments of reading, holographic stamping and sheets of tracing paper ensure the transparency and dynamic of the information.
- Agency/Creative: Visuals™
- Article Title: Novobanco Philosophy Brand Book
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: LISBOA
- Market Region: Europe
- Project Deliverables: Editorial Design
- Industry: Financial
- Keywords: Novobanco - Philosophy Brand Book
Visuals™: Visuals™ creative thinkers