Will Gomes Creates branding for Nouki

Dani Benedetti is a talented young architect and scenographer from Taubaté, São Paulo. She approached me to create the visual identity for her new brand, with a strong desire to launch her business as soon as possible. Her primary challenge was to break into both the Brazilian and European markets, specifically in the fields of scenography and architecture.

As we progressed, it became clear that the target audience needed to perceive the brand as a solid and trustworthy entity. This led us to initiate a naming process that would embody this confidence and clarity.

Little by little, Dani’s natural joy and vibrancy began to shine through. We realized that her brand should reflect these qualities, resulting in a visual identity that feels light, happy, and full of energy. We chose the name “Nouki,” inspired by the Greek word “Nous,” which means intellect. The name evokes movement and the dynamic energy of objects, which is particularly important in scenography, where the vitality and life of each element are crucial to the overall design.

We developed a positioning strategy that centers around this vibrant motion inherent in scenography. To bring this concept to life, we created illustrations that give objects a sense of personality and movement. Additionally, we crafted a rich color palette of 12 vibrant hues, capturing the lively, energetic spirit of the brand. These illustrations and the colorful palette became key elements across all graphic materials, giving Nouki a bold and unforgettable presence in every detail, conveying the joy and dynamism that define the brand.