Notaben is a plant-based supplement to improve brain function.
The design is based on a metaphor associated with memory — on a sticky note. We use it to note different things not to forget. Picture of the sticky note has a functional part in design. It marks a special place on the pill box to write down the instructions how to take pills correctly. People write down their instructions for use on the top of the package. Sometimes it’s hard to find a place where to do it. One person needs to take one tablet in the morning, another person needs to take four tablets per a day. So there can be a lot of packages with pills and each pill should be taken correctly, in a right way. Hence the special mark “your instructions” was created. People can take a pen and write down “One tablet in the evening with a meal”.
Tablets have three options . There are tablets which improve memory, some reduce attention span and start total boosting of brain. Design of products includes different colors. Each sticky note depicted on boxes have different colors. Sticker and the type of product have the same color. It is easy to add new variants of the product with this design concept. New color, sticker position and the task is done. Inside the box are blisters. The boxes are made from thick recycled cardboard.
The title of the series is inspired by the Latin expression “Nota Bene”, which means “Pay Attention” in Latin. This name supports design concept solid and make a good reference to the type of product. Notaben keeps mind sharp and memory strong and help not to forget to do important things.
- Agency/Creative: Victoria Trubitsina
- Article Title: Notaben Packaging Design Concept
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe, North America, South America, Global
- Project Deliverables: Art Direction, Brand Design, Brand Naming, Packaging Design
- Format: Box
- Substrate: Pulp Paper
- Industry: Pharmaceutical
- Keywords: Packaging, Packaging Design, Pharmacy, Pills, Health, Memory
Designer: Victoria Trubitsina
Tutor: Leonid Slavin