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Nostalgic Brand Design for Tsipouro is a Pomace Aged Oaked Brandy from Greece

Nostalgic Brand Design for Tsipouro is a Pomace Aged Oaked Brandy from Greece

Kommigraphics – Chrysi Vidra

“Domaine Glinavos’ objective was to reposition its well known aged Tsipouro “Grand Reserve” with a new brand name – Chrysi Vidra (Golden Otter), inspired by the concern of the owner for the near extinction of the species of the small animal which, until a few years ago, found refuge in the wetland of Ioannina.

Its singular distinctive taste, due to the two-year aging of the extract in oak barrels, as well as its intense bronze color, is embraced by the label design aiming at communicating the nostalgia and formality of a document such as an old newspaper – announcing the disappearance of an important person.

Meanwhile, the printing technology accompanying the label delivers the appropriate value and seriousness suited to the particular product.

 

CREDIT

  • Agency/Creative: Kommigraphics
  • Article Title: Nostalgic Brand Design for Tsipouro is a Pomace Aged Oaked Brandy from Greece
  • Organisation/Entity: Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: Greece
  • Market Region: Europe
  • Format: Bottle
  • Substrate: Glass

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