Northampton’s Savile Row
Identity redesign for Western Massachusetts premier menswear destination.
Jackson & Connor approached us with an assignment to elevate their brand identity to better align with the customer experience, the store offerings, and the owner’s vision. We created an identity system that would better position Jackson & Connor as a unique destination dedicated to a curated selection of superior quality products, impeccable tailoring, and expert styling. An iconic mark combined with the minimal, yet sophisticated color palette and classic typography supports Jackson & Connor’s blend of Western Massachusetts authenticity paired with Savile Row’s international style and class.
- Design Agency: Code Switch
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Northampton’s Savile Row
- Brand / Project Name: Jackson & Connor Brand Identity
- Strategic Deliverables: Brand World, Brand Strategy
- Design Deliverables: Brand Identity, Identity System, Branding, Brand Redesign, Graphic Design, Brand Guidelines, Rebranding
- Service Brand Application: Brand Guidelines, Packaging, Print Stationery, Signage
- Location: United States
- Market Country: United States
- Market Region: North America
- Project Keywords: Branding, Logo, Logo Design, Brand Identity, Fashion, Menswear, Style
- Industry Category: Fashion, Retail