The family business Richard Janssen kicks off a modernization of their brand and their corporate design by launching further product ranges to conquer the retail market. That’s how ‘Nono’s Snack’ was born. The convenient snack comes in two varieties: as a nut mix and a nut-fruit-mix. The concept idea is inspired by a very picky squirrel, Nono, who is a big nut and fruit lover. Handpicked by Nono, every bag contains only the best nuts and fruits – 100% squirrel approved. In the design concept, Nono has a very prominent position on the front of the pack and cannot be missed. Due to its role as a nut expert and collector, it was quickly decided to feature the cheeky squirrel as the main protagonist. The charming animal is supposed to make healthy snacking a fun option – and shows that good food doesn’t need to be boring and snacking doesn’t need to lead to a bad conscience. The design combines youthful happiness with a modern look, that appeals to young and old alike. The playful, yet sleek and minimalist but colorful design is very grammable and invites other people to try a bite. What’s special? Well, Nono is the cute little mascot all of us would like to snack together with. Everyone who wouldn’t want to has to be nuts! A healthy snack for young, old, humans and animals alike. It’s time to toss the candy and do something great for our bodies. Listen to Nono, he knows best. How could you not trust someone whose life revolves around lots of sleep, fresh air and eating good food.