nOne Design Agency Creates the Branding for Bazar Mangal Cafe
Bazar mangal cafe develops the concept of modern oriental cuisine. The center of the Bazar universe is a barbecue, where they cook on an open fire. Shish kebab is served on beautiful copper trays with lots of meze. The restaurant is located in the center of Moscow and belongs to the restaurateur Evgenia Kachalova, known for other projects of the Bazar family chain: “Wine Bazaar”, “Sparkling”, “Dancing” and “Frenchmen”. Our cooperation with Bazar Family has many years of experience, the branding of the last three projects was done in our agency.
Bazar mangal is a small three-story mansion. On the ground floor there is the same barbecue in the atmosphere of a dynamic cafe with high chairs and small tables. I intercepted it on the way and ran on. The chamber second floor is a candle fireplace, gatherings on the windowsill near a huge window and 5 tables with a background chill-rave. The third attic floor will become a tent art space where you can arrange a date or relax on soft sofas.
There is no imitation of eastern aesthetics in the cafe, the concept deftly balances on the edge between the modern west and the conservative east. People gather around the grill and blur the lines between views and beliefs. The symbol of fire is clear and accepted by all. We eccentrically stack the wood and set it on fire.
A sign in the form of a firewood star acts as a footnote, where the essence of the institution is revealed. Already inside, you can find out what’s under the footnote: cool cuisine, generous serving for a very reasonable price and a balanced wine list. The red-orange lighting of the sign is inspired by embers. The star sign becomes the basis of the corporate identity, which can be used in social networks, on promotional materials, and communication. Somewhere it acts as a separate identifier, somewhere it serves as a background for a photo.
The idea of a barbecue meets with a simple, clear font. It is no coincidence that the name is written in lowercase letters and seems to say: we are just like you, and Bazar mangal is more a home than a restaurant, a private place where you can relax after a stormy night and have a great dinner and breakfast. The font is small and will certainly attract attention, because it is best heard when they speak in a whisper.
In total, the development of a corporate style of the cafe-barbecue was made: concept, logo, sign, business cards, labels, menu, food and drink, design of social networks.
- Design Agency: nOne
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: nOne Design Agency Creates the Branding for Bazar Mangal Cafe
- Brand / Project Name: Bazar mangal
- Strategic Deliverables: Brand Strategy, Tone of Voice
- Design Deliverables: Brand Identity, Identity System, Branding, Brand Advertising
- Service Brand Application: Brand Guidelines, Print Advertising, Social Media
- Location: Russia
- Market Country: Russia
- Market Region: Europe
- Product Category: Identity