Mumbai-based chain 99 pancakes has taken advantage of the recent downside game and is opening in Melbourne. That in India is ok, the Australian is so-so, so the guys turned to us for branding.
99 pancakes specializes in confectionery, breakfast and quick snacks in a democratic format. The branding is inspired by the image of a stack of pancakes. They are in the logo, on the pattern-pancakes everywhere! It seems to have turned out bright and quite appetizing.
CREDIT
- Agency/Creative: nOne
- Article Title: nOne Create Branding for Mumbai-Based Chain 99 Pancakes in Australia
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Oceania
- Project Deliverables: Brand Identity, Brand Redesign, Brand Strategy, Branding, Packaging Design, Tone of Voice
- Industry: Food/Beverage, Hospitality
- Keywords: bakery pancakes cafe deserts
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
