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Non-Traditional Craft Beer Brand Redesign from Bogotá, Colombia

Non-Traditional Craft Beer Brand Redesign from Bogotá, Colombia

Siegenthaler &Co – Chelarte Labels

“Chelarte is a craft beer from Bogotá. They are known for being non-traditional, with an original look and surprising flavours. They serve straight-foward beers that are easy to understand and drink. Having always been inspired by strong-figured women, each flavour is named after a female character and it’s labels show their fun and passionate personalities. These characters, joined by a colour-coded system, make up the differentiation of each flavour. As the logo are the lips that symbolise the kiss one recieves from the beer.

CREDIT

  • Agency/Creative: Siegenthaler &Co
  • Article Title: Non-Traditional Craft Beer Brand Redesign from Bogotá, Colombia
  • Organisation/Entity: Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: Colombia
  • Market Region: South America
  • Format: Bottle
  • Substrate: Glass

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