Siegenthaler &Co – Chelarte Labels
“Chelarte is a craft beer from Bogotá. They are known for being non-traditional, with an original look and surprising flavours. They serve straight-foward beers that are easy to understand and drink. Having always been inspired by strong-figured women, each flavour is named after a female character and it’s labels show their fun and passionate personalities. These characters, joined by a colour-coded system, make up the differentiation of each flavour. As the logo are the lips that symbolise the kiss one recieves from the beer.
CREDIT
- Agency/Creative: Siegenthaler &Co
- Article Title: Non-Traditional Craft Beer Brand Redesign from Bogotá, Colombia
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Colombia
- Market Region: South America
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
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