solid studio – Olio Lupi
“Lupi is an italian historical oil. We have made a non-invasive restyling of the brand and the packaging, which maintained its vintage flavour. We have kept the color palette unchanged, we have optically corrected the logotype to improve its readability and we have redesigned the information architecture on the label.”
CREDIT
- Agency/Creative: solid studio
- Article Title: Non-Invasive Rebranding and Packaging Design to Maintain Vintage Flavour
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Italy
- Market Region: Europe
- Format: Bottle
- Substrate: Glass
- Industry: Food/Beverage
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
