NÔM – A Modern Taste of Vietnam

NÔM is a modern Vietnamese restaurant that brings the warmth of tradition into a contemporary space. The name “NÔM” is short, punchy, and deeply rooted in Vietnamese culture, it instantly sparks curiosity while feeling approachable and modern. The restaurant celebrates authentic Vietnamese flavors with a twist, designed for today’s experience-driven audience.

The visual identity for NÔM captures the balance between modern minimalism and cultural richness. It’s clean yet bold, refined yet full of warmth. Every design element was crafted to feel as inviting and flavorful as the food itself.

The logo sits at the heart of the system, confident geometric letterforms paired with a dragon that wraps around the letter “Ô.” The dragon, a symbol of power and good fortune in Vietnamese mythology, transforms the accent mark into a story of its own. It’s subtle yet striking, merging tradition and modernity in a single visual gesture.

The color palette draws from the essence of Vietnamese life and cuisine, a vibrant red that embodies celebration, warmth, and appetite, paired with a grounding beige that adds calm sophistication. Together, they create a visual balance that feels timeless and contemporary.

Typography plays a central role too, using Be Vietnam Pro, a typeface designed for Vietnamese expression and modern clarity. The result is a cohesive system that works seamlessly across menus, packaging, and digital spaces.

NÔM’s identity reflects what modern Vietnam feels like today — confident, rooted, and expressive. It’s a celebration of culture reimagined for a new generation, where heritage meets simplicity and design becomes an experience as memorable as the food itself.