The Creative Pack worked closely with Nom Nom to create packaging for their freshly-made frozen dog food that is optimized for online retail, Chewy. We translated the current brand aesthetic onto a large multi-pack pouch. Fresh, cool and modern design that feels like a billboard for the brand, great for the ecomm environment and advertising, and highly visible for consumers shopping online or in app.

The Variety Pack design is purposeful, simple, and punchy just like Nom Nom is. This design works seamlessly with the rest of the Nom Nom range while giving a unique spin to this variety bag. An example of this, is the additional photographic element of the quadrant dog food overhead shot to showcase the four different fresh whole meals.

Each product line extension utilizes the graphic and teethy logo, earthy and energetic color palette, as well as the bold and impactful condensed typeface. The designs play with the hierarchy of information which directly effects how these elements are used. Meaning these crucial elements play different roles in different design.

The designs are not only driven by the Nom Nom branding and packaging, but also the other brand’s animal food variety packs. Through rigorous competitor research, we’ve narrowed down how customers shop and what they look for on pack. All the new rollout designs show the marrying of the Nom Nom branding and current packaging – clean, yet bold and impactful – with the competitor’s packaging design for variety packs.

Through working closely with Nom Nom to create a package optimized for the online retail channel, it’s exciting to see the transformation presented on Chewy.com. By translating the brand aesthetic onto a large multi-pack pouch, this fresh, cool and modern design feels like a billboard for the brand. Overall it’s great for the ecommerce environment and advertising, and highly visible for consumers shopping the Chewy website.