This project presents “Noah’s Ark”, a conceptual brand and visual identity system for a children-oriented entertainment service based on balloon animal characters. The project explores how playful, temporary objects such as balloons can become the foundation for a recognizable brand language. The core idea is built around joy, movement, and shared emotional experience between children and adults.
The theme of the project focuses on celebration, imagination, and collective happiness. Instead of using traditional cartoon characters, the project reinterprets balloon figures as symbolic creatures that exist across different media: events, merchandise, packaging, and transportation. The visual system is intentionally bright and direct, using strong color contrasts and simple shapes to communicate energy and accessibility. The project is aimed at family audiences and public children’s events, where visual clarity and emotional immediacy are essential.

The main design idea is to treat balloon animals not as decoration, but as a core visual language. Their inflated form, softness, and temporary nature influence the entire identity system. The graphic elements are based on simplified silhouettes derived from balloon shapes, which are used consistently across tickets, wristbands, merchandise, packaging, clothing, and vehicle branding.
The color palette consists of saturated pink, yellow, and blue, chosen for maximum visibility and emotional impact. Typography is bold and readable, supporting fast recognition in dynamic environments. 3D balloon characters were developed to extend the identity into digital and promotional spaces, reinforcing the tactile and playful nature of the brand.
The system is modular and scalable, allowing it to adapt to different formats without losing coherence.

This project was developed as part of an academic program. Special thanks should be given to the Russian Higher School of Economics (HSE Art and Design School) for the educational environment and institutional support, as well as to Tanya Dunaeva for her guidance, professional feedback, and continuous supervision throughout the project.