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No Worries Coffee Valentina Bakery

No Worries Coffee Valentina Bakery

Tabasco Lab – Valentina Bakery

Valentina Bakery is a premium cake shop and bakery in Medellín Colombia. 95% of its clients are women. We created with the support of an expert coffee grower, a unique coffee edition with an exquisite blend of flavors inspired by sweet, feminine taste and girlpower, a coffee with a sweet fragrance, notes of milk chocolate and red fruits.We decided to turn the visual market strategy in Colombia, by developing a package with no exotic animals or biodiverse resourses on it, we used pastel colors instead and we created a concept that conveys the ritual of tranquility and fullness that surrounds good homemade premium coffee. Sales increased and the bakery had a great visibility, since the packaging became an object of desire.

CREDIT

  • Design Agency: Tabasco Lab
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: No Worries Coffee Valentina Bakery
  • Brand / Project Name: Valentina Bakery
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Naming, Consumer Brand World, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Brand Creation, Consumer Brand Identity, Consumer Graphic Packaging Design
  • Location: Colombia
  • Market Country: Colombia
  • Market Region: South America
  • Product Category: Beverages
  • Consumer Packaging Format: Bag, Pouch
  • Consumer Substrate / Material: Metal

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