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No Nonsense Design for No Nonsense Ales

No Nonsense Design for No Nonsense Ales

threebrand – Bronx Brewery

“The team at Bronx Brewery came to us to explore ways in which we could push their brand in new and refreshed direction that would set them up for the next phase of their growth. The goal was also to create some consistency across the variants and reflect the grit and soul of their namesake borough.  The end result was a graffiti-inspired illustrative approach which echoed the urban nature of the brewery, which was applied to both the Core and Seasonal Brews. We also tapped into the local artistic community, rich in the Bronx itself for the ‘Up and Comers’ range. Collaborations with artists, including Andre Trainor, Lexi Bella and Daniel Hauben, not only provided imagery for the can design but celebrates The Bronx and it’s rich artistic community.”

CREDIT

  • Agency/Creative: threebrand
  • Article Title: No Nonsense Design for No Nonsense Ales
  • Organisation/Entity: Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: United Kingdom
  • Market Region: North America
  • Format: Can
  • Substrate: Metal

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