No Fixed Address has created the name and visual identity for DOKI DOKI, a new full-service audio studio launching in Quebec City that specializes in the creation of original music and multiplatform sound design for video games. The name comes from the Japanese onomatopoeia for a heart-pounding feeling of excitement. Precisely the kind of emotional response the studio generates with every project. At the heart of the visual identity are two characters, DOKI and DOKI, who embody the studio’s collaborative philosophy, putting two players in every game, reflecting their commitment to the creative partnerships they build with each of their clients. The wider brand universe lets these characters loose to play in an infinite audio world constructed from the most common onomatopoeia from video games, animation and film – a comprehensive visual system made entirely from sound.
“I am proud and excited to finally be able to share the new custom branding for our Quebec studios. It perfectly captures our vision of collaboration, our unwavering passion for sound and music, and our creative goals as a team. Congratulations to my friend Jean-Philippe Dugal, and his talented team at NFA, who pushed so hard to exceed our expectations. We are not only introducing a new visual identity; we’re making a promise to create entire universes of sound and music that will make people’s hearts beat with emotion.” – Michel Labrecque, President DOKI DOKI
“Their commitment to collaborating with their clients is real, you can feel it at every step of their creative process, so we found a way to place that at the very heart of the logo. From there we were able to construct an entire graphic universe using nothing but their expertise: sound.” – Jean-Phillippe Dugal, Creative Director and Designer NFA Montreal
DOKI DOKI projects have already made their mark internationally, proof of the studio’s creative approach, technical expertise and collaborative spirit. Their constant pursuit of heart palpitations covers all aspects of sound creation, including vocal recording, custom sound design, multi-format mixing and original musical composition.
CREDIT
- Agency/Creative: No Fixed Address
- Article Title: No Fixed Address is Behind the Naming and Identity for New Audio Studio DOKI DOKI that Builds a Visual World from Sound
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Canada
- Agency/Creative City: Montreal
- Market Region: North America
- Project Deliverables: Brand Identity
- Industry: Entertainment
- Keywords: DOKI DOKI, Visual Identity, Graphic Design
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Credits:
CCO: Alexis Bronstorph, Kelsey Horne
CD / Designer: Jean-Philippe Dugal
ECD: Stuart Macmillan
Strategy: Renaud Gingras Debien
Account Director: Nicole de Ravel
Production Artist: Gavin Gillespie
Production Manager: Sheila Jacklin
Motion Design: Catherine Camiré
Photography: Pierre-Nicolas Lessard
Stylist: Mary Lynn Kimberly
Makeup / Hair stylist: Mayssa Bahmed
President and Founder: Michel Labrecque
Music and Sound Design: William Dakin, Alex Bernatchez