NMA CAFE Visual Identity Design
There’s not a lot of coffee jargon, there’s not a lot of ritual professionalism. Because enjoying coffee and enjoying life is supposed to be easy.
Hope to present clean and quiet comfort, for the brand to create a calm and refreshing image.
Fresh and bright color palette, creating a clean and thorough brand personality, keep the sense of humor and fun, with illustrations to explain the coffee flavor imagination space, each flavor has its own life and personality.
- Design Agency: Lung-Hao Chiang
- Organisation/Project Type: Agency, Non Published Concept Design
- Article Title: NMA CAFE Visual Identity Design
- Brand / Project Name: NMA CAFE
- Strategic Deliverables: Brand Architecture, Research / Insight, Brand Naming, Product Architecture, Brand Strategy, Tone of Voice, Product Naming
- Design Deliverables: Packaging Design, Illustration, Photography, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Guidelines, Brand Advertising, Retail Brand Design
- Location: Taiwan
- Market Country: Taiwan
- Market Region: Asia
- Product Category: Beverages
- Consumer Packaging Format: Bag, Bottle, Box, Cup, Flow-Pack
- Consumer Substrate / Material: Glass Bottle, Plastic, Pulp Carton