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NMA CAFE Visual Identity Design

NMA CAFE Visual Identity Design

There’s not a lot of coffee jargon, there’s not a lot of ritual professionalism. Because enjoying coffee and enjoying life is supposed to be easy.
Hope to present clean and quiet comfort, for the brand to create a calm and refreshing image.

Fresh and bright color palette, creating a clean and thorough brand personality, keep the sense of humor and fun, with illustrations to explain the coffee flavor imagination space, each flavor has its own life and personality.

CREDIT

  • Design Agency: Lung-Hao Chiang
  • Organisation/Project Type: Agency, Non Published Concept Design
  • Article Title: NMA CAFE Visual Identity Design
  • Brand / Project Name: NMA CAFE
  • Strategic Deliverables: Brand Architecture, Research / Insight, Brand Naming, Product Architecture, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Photography, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Guidelines, Brand Advertising, Retail Brand Design
  • Location: Taiwan
  • Market Country: Taiwan
  • Market Region: Asia
  • Product Category: Beverages
  • Consumer Packaging Format: Bag, Bottle, Box, Cup, Flow-Pack
  • Consumer Substrate / Material: Glass Bottle, Plastic, Pulp Carton

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