There’s not a lot of coffee jargon, there’s not a lot of ritual professionalism. Because enjoying coffee and enjoying life is supposed to be easy.
Hope to present clean and quiet comfort, for the brand to create a calm and refreshing image.
Fresh and bright color palette, creating a clean and thorough brand personality, keep the sense of humor and fun, with illustrations to explain the coffee flavor imagination space, each flavor has its own life and personality.
CREDIT
- Agency/Creative: Lung-Hao Chiang
- Article Title: NMA CAFE Visual Identity Design
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Taiwan
- Market Region: Asia
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Product Architecture, Product Naming, Research, Retail Brand Design, Tone of Voice
- Format: Bag, Bottle, Box, Cup, Flow-Pack
- Substrate: Glass Bottle, Plastic, Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
