Ruani, a better-for-you dessert company. Their first three offerings are gut-healing adaptogenic brownies. It is a healthy product that seeks to replace desserts rich in fats, sugars and carbohydrates. They are made with all-natural ingredients and nutrient-rich components such as ashwagandha, almond flour, avocado oil, organic pasture-raised eggs, and unrefined coconut sugar. All flavors are free from gluten, dairy, refined sugar, GMOs and harmful chemicals.
The result is a modern, clean, vibrant and distinctive design. It was very important to us to design a packaging for a healthy and light product that could not be mistaken for a traditional brownie. This dessert is free of gluten, refined sugar, lactose, soy and chemicals and It was key to highlight these attributes.
Therefore, we decided to show the product balancing in an unconventional and much more dynamic way with the ingredients and crumbs floating to convey lightness to give more movement to the design. Another important factor was the placement on the left side, as studies show that objects placed on the right side are perceived as heavier. This is due to what is known as “processing fluency,” where objects that are in danger of falling are usually placed on that side.
A system of icons was developed to communicate all the benefits of the product in a clear way, making it easier to read. Unlike the design of other healthy products, we avoided overloading the front with information, as this type of resource can cause friction and mental exhaustion in the consumer.
- Agency/Creative: Nitid Studio
- Article Title: Nitid Studio Developed the Branding for a Better-for-You Dessert That Will Rock the Market
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Argentina
- Agency/Creative City: Buenos Aires
- Market Region: South America
- Project Deliverables: Brand Design, Packaging Design
- Format: Pouch
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: brownies, better-for-you, healthy, dessert, packaging,
Agency: Nitid Studio