Indecraft: A Brand Reborn Through Modern Heritage

The Challenge:
Indecraft, a brand steeped in tradition, sought to revitalize its image without sacrificing its legacy of exquisite craftsmanship.

Our Approach:
We embarked on a journey to reimagine Indecraft for the modern collector.

Our strategy?
A seamless fusion of time-honored techniques with a contemporary aesthetic.

The Result:
A brand reborn. We meticulously curated a collection that celebrates the inherent beauty of natural materials, each piece imbued with a touch of unexpected vibrancy.

A Symphony of Color:
The Indecraft color palette, meticulously crafted by us, is a captivating harmony. Warm earth tones provide the foundation, exuding timeless sophistication, while bursts of vibrant hues add a touch of personality. This unique blend reflects our dedication to showcasing the natural beauty of the materials used and infusing a touch of contemporary delight.

Earthy Elegance: We selected warm browns, beiges, and creams as the foundation, exuding timeless sophistication and a connection to nature.
Vibrant Accents: Pops of mustard yellow, teal, and maroon add personality and vibrancy, reflecting the joy of handcrafted pieces and hinting at the modern design sensibilities that guide our creations.

Fonts that Speak the Indecraft Language:
Abenda (Primary Font): With its sleek lines and subtle curves, Abenda graces the Indecraft wordmark with elegance and refinement. It embodies the perfect balance between modern sophistication and traditional charm, reflecting the values we strive to uphold in the brand identity.
Satoshi (Secondary Font): Known for its clean and modern aesthetic, Satoshi lends a sleek, contemporary feel to the Indecraft brand. The geometric shapes and minimalist design elements resonate with our mission to bridge traditional craftsmanship with a modern online presence.

Visual Identity
Indecraft’s visual identity was redesigned to reflect its unique proposition and premium positioning. Clean lines, a minimalist aesthetic, and a focus on geometric shapes create a look that aligns seamlessly with contemporary design trends. This visual language celebrates the timeless essence of handcrafted pieces while embracing a modern spirit, a testament to our dedication to creating a brand that reflects both heritage and innovation.