Ninja Cat is a wet food package design for adult cats over 1 year old. There are 4 different flavors in the brand line: chicken, beef, fish and rabbit meat.
The package contains 60 grams. This format was not chosen in vain: the standard 85 gram package is too large for cats, and many undereat such a portion. The average weight of a cat is 4-5 kilograms, and according to the Pet Food Federation’s recommended daily allowance for wet food, a serving should be 40-50 grams. This is almost two times less than the weight of the average package. The reverse side contains the composition of the product and feeding tips.
The concept of the brand is a ninja cat. The felines have a value of agility and renewal that can be compared to a set of primitive Japanese spies. It is important for pets to maintain their hunting instincts for greater mobility. According to a survey of veterinarians at the London Pet Show, about 44% of patients are overweight or obese. Therefore, it is important that the pet does not overeat and moves more often.
The food is created from natural products and is intended for pets, the owners lead an active lifestyle. They care about the health of their cat.
According to Tinkoff Magazine, in order to get a cat, you need to invest from 15 to 30 thousand rubles. This amount includes toys, a couch, a harness or a collar with a leash. These expenses can be avoided, get rid of unnecessary things, surrounded by modern man. Therefore, the design provides packaging in a minimalistic style: minimalism helps a person to find harmony with the outside world, with himself, including pets. In Ninja Cat design, minimalism is associated with linear design and small volumes.
- Agency/Creative: Intruder
- Article Title: Ninja Cat Wet Cat Food Packaging Design
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Москва
- Market Region: Global
- Project Deliverables: 2D Design, Art Direction, Brand Design, Branding, Graphic Design, Identity System, Illustration, Logo Design, Packaging Design
- Format: Pouch, Sachet
- Substrate: Plastic, Pulp Paper
- Industry: Food/Beverage
- Keywords: pet food ninja cat
Designer, Art director: Timur Akhmadjonov
Curator: Leonid Slavin