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Ninenteen Furniture Branding

Ninenteen Furniture Branding

Nineteen are a leading furniture house based in Cairo Egypt. Started by four friends that met in building “19” with a mission to change the world with the power of design. Lead by Ramy Elgendy, Nineteen have grown to be a power house in Cairo in their prespective field. Working with the biggest and brightest brands and individuals in the country.

We were asked to help rebrand the company and create a visual system that can help the brand maintain it’s authenticity while keeping a flexibility for any future collaborations.

The brands logo type was created with terminals that reflect furniture feet, together with an abbreviated mark, were designed to best reflect the brand’s style of design. Mixing modern and traditional, Middle Eastern and Western philosophies. It was drawn, like in Arabic, from right to left rather than the conventional left to right.
The mark can always expand and evolve as a decorative motif throughout the brand’s visual language.

Simplicity through and through. A minimal and elegant approach is used through-out the brand utilizing the brand’s logo, logo mark and solemn color palette. A digital brand system and a landing page design to help support @nineteen19furniture goal of increasing their digital presence in the world.

You can find their showrooms located in main neighborhoods in Cairo, Egypt. Maadi, Zamalek and soon their expanding their reach by opening a new shoowroom in the 5th settlement, New Cairo. On ward and upward to everyone that worked on the project.

CREDIT

  • Agency/Creative: Disquo Design
  • Article Title: Ninenteen Furniture Branding
  • Organisation/Entity: Agency
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: Egypt
  • Agency/Creative City: Cairo
  • Market Region: Middle East
  • Project Deliverables: Brand Design, Brand Identity, Brand Mark, Brand Redesign, Packaging Design
  • Industry: Retail
  • Keywords: Furniture House Branding

  • Credits:
    Branding Agency: Disquo Design
    Mohamed Elhawary: Creative Director

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