Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

NINE – Le National Grönstedts cognac limited edition

NINE – Le National Grönstedts cognac limited edition

” Challenge: Every year in June Grönstedts release ‘Le National’ – their flagship cognac celebrating the Swedish national holiday.

With a limited budget and tight time plan, the client briefed us to lift the quality of Le National’s appearance to match that of the product within. In hopes to active the whole brand, a new strategy was created to lift the unique dual origin of the product.”

“Solution: Our objective was not only to design a premium product but to develop analog production techniques in order to deliver a truly special experience that would appeal to all five senses. The result is a bespoke box with a single, locally minted brass coin. Both box and bottle are individually labelled and numbered by hand. To lift the concept, a celebratory action is embedded in the destruction of the outer box label – by pulling the tarred hemp string and ripping the label the consumer is forced to destroy something beautiful in order to experience the product. By doing this a new tradition of celebration is born.”

“Result: Grönstedts Le National cognac will be distributed only within Sweden. It will be released on the 3rd of June 2016, three days before the Swedish national day. Le National is a limited edition of 1500 hand-numbered bottles that strives to inspire a higher quality of Swedish brown spirts.”

CREDIT

  • Agency/Creative: NINE
  • Article Title: NINE – Le National Grönstedts cognac limited edition
  • Project Type: Packaging
  • Substrate: Glass, Pulp Carton, Pulp Paper

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0