Ninas e Lolas emerged from a passion of over 20 years for the universe of accessories. And after much research and study, the founders Mari and Jacz decided to externalize this love by creating exclusive pieces based on important pillars: comfort, because they believe that ergonomics and beauty should always go hand in hand. Joy, a feeling always present in the creation of the pieces they want to transmit to those who wear them. And authenticity, because for them it is inspiring to know that original accessories can help translate the unique personality of each one.
“Our products are produced from a super detailed manual process, which combines several types of materials to create authentic accessories that stand out in the crowd. Art, design and our personal experiences combined with timeless trends serve as inspiration when producing, resulting in exclusive pieces, designed to accompany our customers in all kinds of occasions.”
Jacz & Mari
We embraced this project with great affection, doing a thorough market research and several processes that helped build the brand’s positioning and discover its purpose. Based on this, we built a visual identity that transmits the joy proposed by the brand and all the lightness it seeks to carry with it and spread throughout the world. The more organic shapes bring a handmade vibe and the colors with different contrasting tones transmit a fun touch. To highlight a point of balance and match its more mature audience, the support typography is more sober and transmits seriousness.
Besides the visual, we created the entire verbal identity of the brand, building a manifesto that symbolizes its way of seeing things around and connecting with the public. We developed all the language direction, tone of voice and each of the ways of expressing itself, fully translating its essence.
- Agency/Creative: Sete Design
- Article Title: Ninas e Lolas Brand Identity
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Jaraguá do Sul
- Market Region: South America, Global
- Project Deliverables: Brand Design, Brand Tone of Voice, Design, Logo Design, Packaging Design
- Industry: Fashion
- Keywords: accessories, brand design, fashion, colorful, fun, shapes, patterns
Graphic Designer: Nicole Vázquez
Copywriter: Natália Lourenço
Project management: Marcos Tomazeli
Project management: Thiago Silva