About the Brand: NIM Brasil is a company focused on providing nutrition and biological control solutions for agriculture and livestock. Market: NIM Brasil helps the rural producer to produce more quality food with excellent cost benefit. The agriculture market is lacking in striking and memorable branding, bringing forth the need to create a brand that stands out. Brief: We were tasked with updating the positioning and redefining the communication present in the products, and the sustainable way to increase the production of farm properties.
Strategic: The goal was to modernise the brand and update the positioning, bringing it closer to the modern design standards and distinguishing it from its’ market competitors. Design Process: Our challenge for this redesign was to visually represent the strength and positioning of the company Nim Brasil. Our creative process consisted of defining the organic structure of the brand, reflecting its main asset, the Indian Neem, as the basis for the studies and tests that we apply. Using modern design strategies and processes combined with the drawings and research carried out, we created a project that reflects said quality the brand strived to carry out in their communication. Deliverables: The final product is an integrated communication with the public defined by the client’s strategy, now revitalised by the new visual communication. From its’ products to the social media communication, the entire brand has been applied efficiently and appropriately to match a singular idea, which is the client’s purpose.
Highlight: The result of the project for a consistent redefinition with applicability and consistent use in different formats and media, balanced conclusion with simplicity and efficiency for all necessary means of communication. The final product created reflects the effort and efficiency of the team involved in it and creates a memorable brand, from the distinguishable iconography with evident and hidden meanings and symbolism alike, to the striking sans serif font.
- Agency/Creative: Agência BUD
- Article Title: NIM Brasil Brand Redesign by Agência BUD
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Architecture, Brand Redesign
- Industry: Agriculture
- Keywords: Brand Redesign, Branding, Brand