Madre Consulting – KAYA GOODNESS
“Kaya is Nicaragua’s first cold-pressed juice and superfood brand. We helped them consolidate their brand concept, communication strategy and developed their packaging system. We took into account the touchpoints of the brand and discovered that we needed to revitalize their packaging. We created clear labels and optimized their logo so that the vibrant colors of the juices would take the center stage.
We developed their brand positioning: “Sólo lo Bueno” – meaning, only the good stuff. Referring to the cold-press method, which takes the best part of fruits and vegetables, but also, to the positive message of enjoying the good things in life. To differentiate the brand, we came up with our own category: “goodness”, which goes beyond wellness, and highlights that to eat healthy, you don’t have to sacrifice taste.”