How does a 93-year-old brand step into the future?
Dinshaw’s Dairy Foods Pvt. Ltd. was established in 1932. Nearly 50 percent of its business comes from the ice cream category, followed closely by dairy and milk products, with a smaller share contributed by bakery and namkeen offerings. This legacy brand is headquartered in Nagpur and has a strong presence across various states in India – Maharashtra, Madhya Pradesh, Chhattisgarh, West Bengal, Odisha and many more.
Dinshaw’s has lived in people’s memories for over nine decades, not just as an ice cream brand, but as a part of childhoods, celebrations, and simple moments of indulgence. Our task was to honour this emotional equity while giving the brand a visual identity that feels as rich and delicious as the product itself.
The colour red remains the heartbeat of Dinshaw’s identity, but the logo has been unboxed to move freely across the packaging.
At the core of this redesign lies a powerful detail: a single drop of milk embedded within the ‘D’. This drop is a promise of purity, authenticity, and the wholesome abundance that defines Dinshaw’s.
The ‘D’ of Dinshaw’s is not merely a monogram. It transforms into a bold super-graphic that unifies the entire portfolio. Packaging is where brands truly live, and by making the ‘D’ the focal point, the design system builds strong, intuitive brand recall while imprinting Dinshaw’s promise of indulgence and quality ingredients in the consumer’s mind.
This flexible design system allows the brand to own a distinctive and cohesive visual language that consumers can recognise in an instant.
CREDIT
- Agency/Creative: NH1 Design
- Article Title: NH1 Design Designs Dinshaw’s Packaging With Unboxed Logo Freedom and Red Led Heritage Continuity
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: India
- Agency/Creative City: Gurugram
- Market Region: Asia
- Project Deliverables: Packaging Design, Rebranding
- Industry: Food/Beverage
- Keywords: Dinshaw's, Packaging design, Brand Redesign, FMCG Packaging, Dairy packaging, Ice cream Packaging, Bakery Packaging
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Credits:
Agency(Primary): NH1 Design
Agency(Secondary): Tonic
Agency(Secondary): Wysiwyg
Type Foundary: White Crow
Executive Creative Director: Neha Tulsian
Creative Director: Anushree Kapoor
Project Manager: Mugdha Pande
Freelancer: Raghav Kumar
Design Director: Sujay Kamble
Design Director: Arushi Kulkarni
Senior Designer: Dharmesh Bhavsar
Designer: Meet Mewada
Copywriter: Aneesha Prakash
Artworker: Praveen Kumar Jha
Artworker: Abhijeet Basu
Design Intern: Aditi Rajesh Kumar
Motion Designer: Vishav Arora
3D Artist: Vedaant Verma
3D Artist: Pawas Aakrsh
Music / Audio: Gully Gang
Dinshaw's Brand Head: Malvika Mehra
Dinshaw's Managing Director: Jimmy Rana
Dinshaw's Director: Zervin Rana
Dinshaw's Brand Manager: Navin Das
