SPIN SPIN – Brand Identity Project
“Spin Spin – A Cup of Coffee, A Moment of Melody”

Concept Overview: At Spin Spin, we’ve created a retro-inspired café where Gen Z can explore and indulge in their love for music in a way that transcends time. This is not just a place to enjoy coffee but a destination for experiencing how previous generations embraced music. From cassette tapes to vinyl records, Spin Spin offers a unique chance to immerse in the charm of analog sound, especially the golden era of US-UK hits, before the advent of smartphones and digital streaming.

Visual Identity: The logo, inspired by the spinning motion of vinyl and cassette reels, communicates a seamless blend of motion and melody. It serves as a visual metaphor for how Spin Spin bridges the past and present through the universal language of music.

Our Vision: Step into Spin Spin, where every cup of coffee pairs with a timeless tune. Whether you’re here to relive the musical experiences of a bygone era or discover the charm of analog sound for the first time, we invite you to join us on this journey. Spin the melodies, sip the coffee, and let the retro vibes take you back in time.

Signature Characters:
Cassette Player: A nod to nostalgia, the cassette player reflects the joy of rewinding memories and discovering forgotten treasures.
Vinyl Turntable: The spinning turntable represents the timeless allure of analog music, bringing rich, authentic soundscapes to life.
Disco Ball: Adding a touch of vibrance, the shimmering disco ball connects the past with the present, igniting the rhythm of retro beats.
CD and Headphones: A symbol of personal music journeys, capturing moments of melody and solitude.

Each character is brought to life with wave-like movements in their arms and legs, symbolizing the natural bounce and rhythm we feel when listening to something truly captivating. This playful element captures the joy of music and embodies the vibrant energy of Spin Spin.