In the midst of so many studies and new discoveries, I decided to study typography, after so many doodles, Nexo came out. Nexo is a Display TypeFace created entirely by hand with great care. From sketching to completion in Illustrator. The colours were chosen according to the personality of the typography, Lively, Cheerful, Outgoing and Playful.
History: Typography was always a barrier for me, it was always very complicated and very complex, but I always liked it of the types, I always wanted to create one. So I started to study typography and methods of creation. I studied how it worked, how it was made, what software was needed, I studied techniques that facilitated the creation of types. One day, that’s why I decided everything I learned in practice, so I took a notebook, and a pencil, and started doodling and doodling. Until I came across a typographic style that I liked, which was the “Display TypeFace” style, I started to produce letters in that style.
After so many drawings and doodles, I didn’t like anything, I always saw a defect in something. Then, I thought “I’m going to start over from scratch”, I tore off the previous pages with the drawings and doodles I didn’t like and threw them in the trash. So I started all over again, but now with a defined personality for typography, I started drawing and doodling, until I came across a letter that I liked, so I started producing letters in that same style.
It was not easy, because creating types requires patience and creativity, a lot of creativity. After all this, I defined a word for me to develop with the created types, and I thought of the word Next a totally nonsense word hahah. I wanted the colours to be in accordance with the personality, so I went to study about colour psychology, and to see which one would fit more into the project. And the ones that fit the most were the color Blue and Pink. Animated, cheerful and outgoing colours and so the Nexo project was born.
- Agency/Creative: Buhler.Studio
- Article Title: Nexo-Typography Created by Buhler.Studio
- Organisation/Entity: Freelance
- Project Type: Typography
- Project Status: Non Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Rio de Janeiro
- Market Region: South America
- Project Deliverables: Art Direction, Illustration, Typography
- Industry: Non-Profit
- Keywords: Typography//DisplayTypeFace//Illustration