”Today, Pepsi announced its summer plans as part of this year’s global creative campaign, Pepsi Generations, celebrating the brand’s iconic role in music history. With the help of Pepsi musicians past and present, including King of Pop Michael Jackson, Ray Charles and Britney Spears, the new iteration of the campaign will continue to excite fans with a focus on music and entertainment programming, limited-edition cans, a seasonal release of Pepsi Stuff and breakthrough digital content. Through this summer celebration, Pepsi is reminding fans of all ages to unleash their youthful spirit and live life to the fullest.
The world was first introduced to the Pepsi Generations campaign – a celebration of some of the brand’s biggest pop culture moments – earlier this year through the “This Is the Pepsi” national Super Bowl commercial. From supporting emerging musical talent through platforms like Pepsi Sound Drop to marquee ads featuring world-class musicians and jaw-dropping Super Bowl Half Time Show performances, Pepsi’s strong heritage in music will shine through in this phase of the global campaign, showcasing Pepsi as a force in music for decades to come.” more
- Article Title: News: Pepsi Generations Summer Campaign Celebrates the Brand’s Rich Music History
- Project Type: Packaging