Packaging for this parcel wine, a tribute to Tomás Muñoz, the winemaker’s great-grandfather and owner of the vineyard from which this wine comes. Tomás worked by raising these “pellejos” (container of animal skin) from the underground cellars to the carts. The label is printed on 2 different papers, so the shape of the “pellejo” is embossed with a velvety texture simulating that of these containers. On the neck, an explanatory booklet attached with insulating tape and rope that is put by hand, reflecting the artisan character of this wine and making a nod to the materials of the pellejo.
CREDIT
- Agency/Creative: Javier Garduño Estudio de Diseño
- Article Title: New Wine of Bodega Bigardo Designed by Javier Garduño Estudio de Diseño
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Global
- Project Deliverables: Brand Naming, Brand Strategy, Branding, Graphic Design, Packaging Design, Product Naming
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
