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New Wine Brand Takes a Calculated Risk

New Wine Brand Takes a Calculated Risk

When Grand Napa Vineyards provided CF Napa with the task of creating the packaging for their Calculated Risk wine brand, they desired a label with a certain cleverness to it. We helped craft the brand’s story that envisioned Calculated Risk as an encapsulation of the creativity born from those willing to take a risk. We represented the analytical aspects of thought processes with a series of “+” and “-” signs. Visionaries will discover the hidden “plus” symbol; a validation to those who see things differently to keep pushing boundaries.

CREDIT

  • Agency/Creative: CF Napa Brand Design
  • Article Title: New Wine Brand Takes a Calculated Risk
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: United States
  • Market Region: North America
  • Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Branding, Packaging Design
  • Format: Bottle
  • Substrate: Glass, Glass Bottle, Pulp Paper

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