Overview
CBS Art Sound is made in Vietnam since 2023, a podcast, by Chau Ngoc Lan (Brian). With the message of sublime message. It tells stories and personal points of view about design, creative and life. Through the lens of positive matter and encouraging people to spread the good things wider and wider. Until now, the brand vision is still maintained and developing.

It’s able to catch us from Spotify, TikTok and Youtube. It’s a nice thing to raise your voice up to the world out there. Things are possible when you make it with a full heart of inspiration and good effort.

Challenge
The previous branding of CBS Art Sound appeared mysterious with its dark theme. It is more challenging for us to maintain focus and establish a strong brand identity among our target audience. That’s why we need to change, to be more dynamic, to be more colorful and to be more inspired.

Concept: Sounds of Life
Sound: It is where voice, music, and natural sound are blended with the hidden melodies within each soul. Each one tells a story, evoking genuine emotions and resonating with the listener’s heart.

Life: The colorful cycle of life contains countless moments, from the ordinary to the extraordinary, from radiant joy to tears. Podcasts are the bridge, a place where everyday stories are shared, connecting people with each other and creating a community of empathy and understanding.

CBS Art Sound brings you the Sounds of Life through emotional podcasts. A place where stories, experiences, and everyday moments are shared authentically, connecting people with life and with themselves.