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New Visual Identity for a New Cinema in Madrid

New Visual Identity for a New Cinema in Madrid

Xavi Martínez Graphic Designer – Sala Equis

 Sala Equis is a new cultural space created for film lovers. Here cinema, music, food, drinks and different kinds of culture events coexist on the same place. This unique space is born from the old “Cinema Alba” the last porn cinema in Madrid.

I was approached by Sala Equis to help them build a new brand identity as well as a website, visual communication, packaging and signage. Having old cinema billboard advertising and light boxes as a reference, I developed a playful and flexible system.”

CREDIT

  • Design Agency: Xavi Martínez Graphic Designer
  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: New Visual Identity for a New Cinema in Madrid
  • Brand / Project Name: Sala Equis
  • Project Type: Corporate Brand Creation
  • Strategic Deliverables: Corporate Brand Strategy
  • Design Deliverables: Corporate Graphic Design, Corporate Brand Identity
  • Location: Spain
  • Market Country: Spain
  • Market Region: Europe
  • Product Category: Entertainment
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Pulp Paper

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