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New Visual Identity and Packaging for a Eco-Friendly Family Brand

New Visual Identity and Packaging for a Eco-Friendly Family Brand

Brand Story
Þykkvibær is the oldest village in Iceland, the exact date of settlement is not known, but the town is first recorded in a church ledger book in the year 1270.

The town is best known for harvesting potatoes since 1934, and due to prime condition in the soil farmers in this little community have fared well.

“My family is one of those. My great grandfather was an innovator when it came to introducing farmers to machines designed for harvesting potatoes. Before that, everything was done by hands. Steadily over the years machines have made the work easier. From planting and harvesting to packaging. ”

But a lesser known fact is the townsfolk use of horse-meat.
Eating horse-meat was for a long time a blasphemy in Iceland. But out of necessity and starvation the people of this little town broke a century old taboo. From this sacrilicious act came Skræður. A food delicacy with distinctiv

CREDIT

  • Agency/Creative: VRLN
  • Article Title: New Visual Identity and Packaging for a Eco-Friendly Family Brand
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Romania
  • Market Region: Europe
  • Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Redesign, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Product Architecture, Rebranding
  • Format: Bag, Pouch
  • Substrate: Pulp Paper

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