Squat New York developed name, strategy and brand identity that equally reflects the brand’s philosophy around flexible living solutions and community engagement and target’s desire for personalized rental solutions and access to a like-minded community. The name celebrates this variety of personas that come together to create something stronger and larger than that of an individual. Layers is expressed via a diverse color palette that is always dynamically moving to form a beautiful mosaic. Online, the mosaic becomes a navigation device that content, stories and information can be organized around in a dynamic and memorable way.
CREDIT
- Agency/Creative: Squat New York
- Article Title: New Type of Co-Living “Layers”
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Experience, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Tone of Voice
- Industry: Real Estate
- Keywords: design, community, newyork, art, brandingagency, brandingidentity, lifestyle, creative, coliving, allforone, oneforall
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
