New Trademark in the Category of “Gummies”

New Trademark in the Category of “Gummies”

During the research of world trends was found a trend for “healthy sweets”. And consumer research showed a desire for a new, unusual taste of healthy sweets.So what could be more unusual and healthier than vegetable gummies? It was decided to make 5 tastes of vegetable gummies: pumpkin, celery, corn, tomato, carrot. The name “Polza” reflects the essence and key USP of the product: more benefits, more vitamins, less damage to health and body. Such sweets are a delicious treat for those who care about themselves.

CREDIT

  • Agency/Creative: PG Brand Reforming Company
  • Article Title: New Trademark in the Category of “Gummies”
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Poland
  • Market Region: Europe
  • Project Deliverables: Branding, Packaging Design, Product Naming, Research
  • Format: Flow-Pack
  • Substrate: Pulp Paper

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