During the research of world trends was found a trend for “healthy sweets”. And consumer research showed a desire for a new, unusual taste of healthy sweets.So what could be more unusual and healthier than vegetable gummies? It was decided to make 5 tastes of vegetable gummies: pumpkin, celery, corn, tomato, carrot. The name “Polza” reflects the essence and key USP of the product: more benefits, more vitamins, less damage to health and body. Such sweets are a delicious treat for those who care about themselves.
CREDIT
- Agency/Creative: PG Brand Reforming Company
- Article Title: New Trademark in the Category of “Gummies”
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Poland
- Market Region: Europe
- Project Deliverables: Branding, Packaging Design, Product Naming, Research
- Format: Flow-Pack
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
