New Technology Inspired Creative Solution for Coca-Cola Cans for Turkish Market

New Technology Inspired Creative Solution for Coca-Cola Cans for Turkish Market

 

Ogilvy Istanbul – Coca-Cola // Thermo Cans

“This summer, Coca-Cola is keeping fans and cans cool with an exciting packaging evolution that tells consumers when their Coke is perfectly chilled. Color-changing packaging with temperature-sensitive labels that transform the Coca-Cola logo from classic white to blue and pink when the can or bottle is perfectly chilled at 4°C.

Reminiscent summer icons (sun, skateboard, butterfly, yacht, ball, headphone) were used on the boxes.”

CREDIT

  • Design Agency: Ogilvy Istanbul
  • Organisation/Project Type: Agency Commercial / Published Consumer
  • Article Title: New Technology Inspired Creative Solution for Coca-Cola Cans for Turkish Market
  • Brand / Project Name: Coca-Cola Thermo Cans
  • Project Type: Consumer Brand Redesign
  • Design Deliverables: Consumer Graphic Packaging Design, Consumer Advertising
  • Location: Turkey
  • Market Country: Turkey
  • Product Category: Beverages
  • Consumer Packaging Format: Bottle, Can
  • Consumer Substrate / Material: Metal

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