New Technology Inspired Creative Solution for Coca-Cola Cans for Turkish Market
14th June 20184 Votes
Ogilvy Istanbul – Coca-Cola // Thermo Cans
“This summer, Coca-Cola is keeping fans and cans cool with an exciting packaging evolution that tells consumers when their Coke is perfectly chilled. Color-changing packaging with temperature-sensitive labels that transform the Coca-Cola logo from classic white to blue and pink when the can or bottle is perfectly chilled at 4°C.
Reminiscent summer icons (sun, skateboard, butterfly, yacht, ball, headphone) were used on the boxes.”