Ogilvy Istanbul – Coca-Cola // Thermo Cans
“This summer, Coca-Cola is keeping fans and cans cool with an exciting packaging evolution that tells consumers when their Coke is perfectly chilled. Color-changing packaging with temperature-sensitive labels that transform the Coca-Cola logo from classic white to blue and pink when the can or bottle is perfectly chilled at 4°C.
Reminiscent summer icons (sun, skateboard, butterfly, yacht, ball, headphone) were used on the boxes.”
CREDIT
- Agency/Creative: Ogilvy Istanbul
- Article Title: New Technology Inspired Creative Solution for Coca-Cola Cans for Turkish Market
- Organisation/Entity: Agency Commercial / Published Consumer
- Project Type: Packaging
- Agency/Creative Country: Turkey
- Format: Bottle, Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
