Studio Chapeaux – Lebensbaum – Wanderlust Tea
“ Lebensbaum, a pioneer of the organic movement, produces organic food of the finest quality. The look of the new tea series is intended to emphasise the superior nature of the product while evoking the unique Lebensbaum feeling.
The idea: the Lebensbaum Wanderlust. The new imagery tells the story of tea culture around the world: the search for the best ingredients, the emergence of new partnerships and the experience of unforgettable moments. 21 varieties convey snapshots of this journey, communicating the Lebensbaum Wanderlust and passion for natural food.
Everywhere you go, the world tastes a bit different.”
CREDIT
- Agency/Creative: Studio Chapeaux
- Article Title: New Tea Series Packaging Design for Pioneers of Organic Movement
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Germany
- Market Region: Europe
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
