New Shampoo Packaging Design Created by Blanko Design Studio
Design product and packaging for MIXX youthful and DIY fragrance shampoo product in 2019. The product design used pink for dominant hue, extract the elements of arch into the packaging. The packaging design formed the differentiation between traditional personal care. The packaging captures the habits of young personal care users, highlights the componential elements, and shapes the new generation of personal care brands through the reorganization of information levels, artistry illustration and bright colours.
The key concept of the product is users can DIY the selective fragrance into base shampoo. That’s means users have lots of flexibility to control the concentration, scent and usage scenario.
- Design Agency: Blanko Design Studio
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: New Shampoo Packaging Design Created by Blanko Design Studio
- Brand / Project Name: MIXX Fragrance Shampoo
- External Design Credits: Art directer: Hanxi Li
- Strategic Deliverables: Tone of Voice
- Design Deliverables: Packaging Design, Branding, Graphic Design
- Location: China
- Market Country: China
- Market Region: Asia
- Product Category: Health & Beauty
- Consumer Packaging Format: Bottle
- Consumer Substrate / Material: Plastic