Design product and packaging for MIXX youthful and DIY fragrance shampoo product in 2019. The product design used pink for dominant hue, extract the elements of arch into the packaging. The packaging design formed the differentiation between traditional personal care. The packaging captures the habits of young personal care users, highlights the componential elements, and shapes the new generation of personal care brands through the reorganization of information levels, artistry illustration and bright colours.
The key concept of the product is users can DIY the selective fragrance into base shampoo. That’s means users have lots of flexibility to control the concentration, scent and usage scenario.
CREDIT
- Agency/Creative: Blanko Design Studio
- Article Title: New Shampoo Packaging Design Created by Blanko Design Studio
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: China
- Market Region: Asia
- Project Deliverables: Branding, Graphic Design, Packaging Design, Tone of Voice
- Format: Bottle
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
