Redfire – Savar Skincare – New Baby Range
“Savar Baby is a new range of ultra premium skincare and soap developed especially for babies sensitive skin. Luxurious and divinely scented, these Natural Skincare products challenge the standard baby ranges with sophistication through design. Our ThinkingTasked with taking a commodity product and repositioning it into high end lifestyle, we wanted to appeal to the sophisticated shopper who would spoil their baby and price was no object. Our ApproachOur packaging concept worked on an alter ego – baby within, yet sophisticated and stylish on the outside. The box packaging reflects the sophisticated shopper, using bright vibrant green with gold foiling and embossing, oozing quality and richness. The product packaging features baby hand and foot prints, designed to emotionally engage and be fun – creating goo-goo moments. The softer pastel colours provide soothing and calmness, complimenting the gorgeous products.Our SolutionGetting the right vibrancy and colour was critical in our strategy because we wanted to appeal to parents, but had to ensure we had a unisex product that would sit well with both baby sexes.