Gut health and hydration are interconnected and foundational to feeling your best. SuperBelly combines superfoods with prebiotics (from inulin), trace minerals, fermented apple cider vinegar, and clinically studied probiotics that contribute to a healthy gut flora.

Bright, juicy, and tart, this water elixir is added to cold water, shaken with ice, and is ready to hit the road, plane, gym, or mat with intention. Made with organic fruits and superfoods, this trio of delicious tonics give a hydrating kick–you won’t want to put down.

Hailing from Calgary, Alberta, Branding Agency: Grant designed a fresh identity and packaging series for Blume’s new line, SuperBelly. SuperBelly needed to appeal to a new demographic outside Blume’s norm in the Canada and US markets, and has repeatedly sold out since launching.

Along with their work on the SuperBelly line, Grant rebranded this Canadian staple – focusing on the fusion between kindness + wellness.

“At Blume, we’re building a kinder wellness world. To us that means, little choices that stack up to create movements. You see, we believe that small habits compound, and the world we want to create, the feeling we want to feel can start today with a single kinder choice that we help make simple.

We are tapping into superfoods to lead a global wellness change that is rooted in kindness for both people and planet. We’re a community of learners, builders, and connectors who understand the transformative power of the collective. We are leading and learning with intention, soaking up even the small moments as we fill cups with wellness rituals you can feel good about indulging in.

Welcome to Blume: kinder rituals that fill your cup.”
Hailing from Calgary, Alberta, Branding Agency: Grant designed a fresh identity and packaging series for Blume’s new line, SuperBelly. SuperBelly needed to appeal to a new demographic outside Blume’s norm in the Canadian and US markets, and it has repeatedly sold out since its launch.