Process Digital – SuuBalm Kids moisturizing skin cream

“We were asked by our client, GoodPharma, to create the sub brand and packaging for the new Kids range of products to accompany their already existing range of adult itch relieving moisturizing skin cream. The range needed to fit within their current brand look and feel on shelf be more playful and appeal to the younger user.The product sits between the pharma and cosmetics categories and will be sold on shelf in Pharmacies alongside other non medical skin creams, so the design needed to look clean, functional and sleek but also be friendly and appealing to the consumers. We opted to use the existing brand logo but create a fun and friendly sub brand for Kids, and then create a fun set of characters in the form of a mother and child penguin in a ‘protective’ composition. The reason we chose penguins is because the link directly to the ‘cool’ and ‘moisture’ qualities of the product.The range will also be extended to a body wash where we will create a further set of characters in the form of a whale mother and child, in the same ‘protective’ composition”