Quesería La Antigua brings out its most exclusive cheese every 2 years, SUMMUM 2020. As in each edition, they asked us for an original and different packaging. That is why we decided to make a tube with portions of cheese inside. We were inspired by the old cans that were used to fetch milk from the dairy in the 60s. Inside are 2 wedges of cheese wrapped in greaseproof paper. To be able to carry the tube more easily, it has a fabric handle that gives it that gourmet touch.
CREDIT
- Agency/Creative: JAVIER GARDUÑO ESTUDIO DE DISEÑO
- Article Title: New Premium Cheese Format of Quesería La Antigua
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Experience, Branding, Packaging Design, Product Naming
- Format: Can, Tube, Wrap
- Substrate: Metal, Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
