Introducing Paxton’s latest series of wines ‘Queen of the Hive’. The series, starting with a McLaren Vale Shiraz, needed a bold and youthful package that still ties into the existing Paxton portfolio.
A clean and minimalist approach was pursued. Emphasising Paxton’s Organic and Biodynamic bee roundel; proudly sitting upon honeycomb pattern-work. Finished in black and gold ink on uncoated stock. Primarily created for the good folk at Vinomofo, so the design warranted a lively spark from the get-go.
CREDIT
- Agency/Creative: David Byerlee Design
- Article Title: New Paxton Shiraz ‘Queen of the Hive’
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Multiple Regions
- Project Deliverables: Brand Strategy, Branding, Graphic Design, Packaging Design, Product Naming
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
