Vetro Design – Outback Harvest Gluten Free Premixes
“This stunning range of new pre-mixes contains Australian grown Teff, making them gluten-free and a healthy alternative to other standard pre-mixes on the market. The packaging design and brand identity were influenced by the Australian landscape, especially the region in the southern Riverina of NSW where the Teff is grown. Featuring a stylised windmill for the brand identity and a patterned reference to the crops and contours of the land, the design hints at Australiana without being cliche. The hero chocolate colour together with the clean, minimalist styled photography helps position these products at the top end of the market.”
CREDIT
- Agency/Creative: Vetro Design
- Article Title: New Packaging for Australian Grown Gluten Free Premixes
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Oceania
- Format: Box
- Substrate: Pulp Board
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
